Description
The Trade Mastermind is a dynamic and innovative company dedicated to providing exceptional services to our valued customers in the trade and construction industry. With a commitment to excellence and a passion for success, we’re constantly expanding our reach and making a positive impact in the industry.
As the Head of Marketing, you will be responsible for developing and executing strategic marketing plans to drive brand awareness and achieve business objectives. Your role will involve overseeing all marketing activities and leading a team of marketing professionals. Key duties include:
* Develop and implement comprehensive marketing strategies aligned with the company’s growth objectives and target audience.
* Conduct market research and analysis to identify opportunities for expansion and differentiation in the competitive landscape.
* Brand Development and Positioning:
* Define and articulate the Trade Mastermind brand identity, messaging, and value proposition to resonate with our target market.
* Develop brand guidelines and standards to ensure consistency across all marketing channels and touchpoints.
* Digital Marketing and Online Presence:
* Oversee the development and execution of digital marketing campaigns across various channels, including email, social media, PPC, SEO, and content marketing.
* Optimize website performance and user experience to drive traffic, engagement, and conversions.
* Lead Generation and Conversion:
* Develop and implement lead generation strategies to attract qualified prospects to our programs and offerings.
* Optimise conversion funnels and customer journeys to maximize lead conversion rates and customer acquisition.
* Content Strategy and Creation:
* Develop a content strategy aligned with target audience needs and preferences, leveraging various formats such as blog posts, videos, webinars, and case studies.
* Collaborate with internal teams and external partners to create high-quality, engaging content that educates, inspires, and drives action.
* Marketing Analytics and Performance Measurement:
* Establish key performance indicators (KPIs) and metrics to track and evaluate the effectiveness of marketing initiatives.
* Use data and analytics to optimise marketing campaigns, improve ROI, and drive continuous improvement.
Qualifications:
Bachelor’s or master’s degree in marketing, Communications, Business, or a related field.
Proven experience in marketing and communications leadership roles.
Strong strategic thinking and analytical skills.
Excellent communication and interpersonal abilities.
Demonstrated success in developing and implementing successful marketing campaigns.
Familiarity with digital marketing tools and platforms.
If you are a results-driven marketer with a passion for driving business growth through strategic marketing initiatives, we would love to hear from you. Apply now to join our dynamic team as the Head of Marketing.
Job Types: Full-time, Permanent/Office base only
Why join Trade Mastermind….
Here’s why
Culture of collaboration
Opportunities for growth
Forward thinking company
Employee support
Competitive benefits package
Commitment to Diversity and Inclusion
Impactful work
If you’re looking for a company where you can grow, thrive and make a difference, Trade Mastermind is the place for you.
Re light your passion for wanting to get up every day.
Join us and become part of a team that’s shaping the future of our industry and driving success at every turn.
Job Types: Full-time, Permanent
Pay: From £90,000.00 per year
