Description

Field Sales Executive – 12 months FTC

In a world where old school soft drinks, unnecessary food waste and outdated business practices should be a thing of the past, DASH is at the forefront of a new wave of healthy soft drinks. We infuse our super tasty waters with real wonky fruit. That’s the bent, crushed, misshapen fruit that supermarkets say no to.

Finally, a drink to????????????????about. No sugar, no sweeteners, no worries.

DASH launched in 2017 and has quickly become the market leading brand in a category that has grown over 150% YoY in the UK. DASH has an industry-leading DTC platform, and in 2025 will sell around 40 million cans in 20+ international markets with notable retailers including: Sainsbury’s, Tesco, Waitrose, Ocado, M&S and our own best in class web shop.

We are incredibly proud to say that we are a Certified B Corporation. We always intend to use our business as a force for good, and now it’s official.

Fancy being a part of the wonky revolution?

DASH Water is on the lookout for a go-getting, business-winning sales executive to help grow our brand across Londons grocery and convenience scene. If youre a natural hustler with a passion for the planet and a love for delicious, healthy drinks – keep reading

The Role:

For 12 months from May/June 2025, youll be diving headfirst into the wonky world of DASH. Youll focus on field sales in the grocery and convenience channels, helping to drive in-store rate of sale (ROS) across our London stores.

This is a great opportunity for someone looking to get experience in FMCG sales.

What Youll Be Doing:

  • Focusing on high-footfall grocery stores in London with the main aim of driving rate of sale (ROS) through:
  • Ensuring strong compliance in-store (on-shelf availability and stock levels).
  • Couponing to encourage trial and repeat purchases.
  • Building excellent in-store relationships to maximise visibility and sales.
  • Trying to win additional feature space for DASH in your stores
  • Supporting our expansion into the convenience channel, working out how to drive pull through from our wholesale partners
  • Hitting the streets – you wont be tied to a desk! Instead, youll be out and about, visiting store after store.
  • Tracking your wins – keeping tabs on your visits, successes, and learnings using our CRM platform, so we can celebrate your achievements and refine your approach.
  • Training & support – starting with a one-week intensive training programme to get you prepped and confident, plus weekly check-ins for regular touchpoints with your manager

What Were Looking For:

  • A bold,confident communicator– you love talking to new people and building strong relationships, not afraid to put yourself out there
  • Someone withenergy and enthusiasm– were all about passion at DASH!
  • A creative problem solver– no two days are the same in field sales. Youll think on your feet and find innovative ways to boost sales and brand visibility.
  • A tenacious go-getter– rejection doesnt faze you. Youre resilient, adaptable, and love the thrill of turning a no into a yes!
  • An entrepreneurial mindset –you treat your territory like your own business, taking ownership and striving for growth.
  • A London-basedmover and shaker– youll be out in the field 5 days per week, so being comfortable navigating London is a must.
  • Anorganised self-starter– youll have heaps of independence to manage your own pipeline and schedule.
  • A love forchallenger brands creating noise in the FMCG industry– this is the perfect role for someone looking to break into FMCG.
  • Previous field sales experience is beneficial but not required.
  • A valid drivers license is required.

Whats In It For You?

  • Real-world experiencewith the no.1 unsweetened soft drinks brand.
  • Autonomy & responsibility– this isnt a make coffee and sort spreadsheets kind of role. Youll own a project and see real results.
  • Training & mentorship– a dedicated onboarding week, weekly 1-2-1 check ins with your manager, and ongoing support from the wider DASH team.
  • Loads of DASH!(Obviously.)
  • Zones 1+ 2 travelcard.
  • London Living Wage salary
  • A generous bonus model to reward you for going above and beyond & delivering great results!

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