Marketing Assistant

Purpose
The Marketing Assistant is a varied role, working primarily in our Supporter Relations team, but also supporting other areas of the Fundraising and Communications team.
The primary focus of this position is to provide an excellent customer experience for CBM supporters so that every interaction is carried out with excellence, integrity and efficiency. This will help to create and be part of a supporter experience that develops and maintains long-term relationships with dedicated individuals and churches across the UK. The Marketing Assistant will ensure supporters feel valued and engaged with CBMs work.

On a day-to-day basis the position holder will be engaging with supporters by phone, email and writing, in responding to a wide range of enquiries, and carrying out administrative activities associated with marketing campaigns, donations, fundraising events and requests for materials.

The successful applicant requires strong written and verbal communication skills, as well as confidence to make outbound phone calls to build relationships, thank supporters, to share updates on our work, and ask for donations to build relationships, grow supporter engagement and maximise long-term income.
The position is part of a dedicated and enthusiastic Fundraising and Communications team, and part of this role is to provide additional administrative support to the wider team, specifically in areas such as 121 supporter communications to fundraisers doing events, churches, and legacy and in memoriam supporters.

Key Responsibilities
1. Inbound enquiries (40%)
Respond to the needs of CBM supporters and the public through the handling of inbound calls and emails in a prompt, professional, and courteous manner.

This includes:
a. Taking and processing donations over the telephone.
b. Handling requests, feedback and complaints in a respectful and timely manner, and offering solutions when appropriate.
c. Updating supporter records on the Customer Relationship Management system (currently Salesforce) and carrying out mail or email follow-up when required.
d. Responding to emails in the giving inbox, directing queries appropriately and maintaining organised records of communication.
e. Co-ordinating and responding to comments made on CBM’s social media platforms.

2. Outbound 121 communications (30%):
Carry out outbound calls to potential and existing supporters to inspire donations and explain over the telephone how support will transform lives, following set briefs and guidelines, but when applicable engaging supporters in conversation in a non-scripted approach. This includes:
a. Regular outbound calls and emails include thanking and stewardship communications, asking for support by Direct Debit, clarifying Gift Aid statuses, and discussing the possibility of supporting the charity in a Will.
b. Update the outcome of calls on supporter records on the CRM system.
c. Process donations made over the phone, carrying out mail or email follow-up when required, using existing materials and letter templates.
d. Refer follow up actions that are outside of the team’s remit to the relevant team or individual.
e. Contribute to the creation and development of guidelines for in- and out-bound telephone conversations.

3. Additional administrative duties (30%):
Perform a variety of other administrative tasks to support the wider fundraising team:
a. Data inputting, preparation and reports.
b. Updating and proofing fundraising materials.
c. Supporting speaker and church coordination when required.
d. Co-ordinating the stock and the distribution of supporter materials and fundraiser resources.
e. Mailing out church packs, thank you letters, and personalised communications, such as handwritten cards.
f. Liaise with colleagues and attend meetings to ensure up-to-date knowledge of CBM’s work.
g. Help develop a culture of enthusiasm and success, which reflects the ambitions of CBM.