Description
Job Title: Marketing & CRM Executive / Operations Support £26-28k
Location: Glasgow, UK
Salary: Competitive Market Rate
About the Role
We are seeking an energetic Marketing & CRM Executive who will take ownership of our marketing strategies and lead CRM-driven business transformation. This position is a unique opportunity to blend 70% marketing responsibilities with 30% CRM and internal operational support, playing a key role in our mission to expand client engagement and optimize internal workflows.
You’ll work from our Glasgow office and collaborate with cross-functional teams to drive brand awareness, lead generation, and customer experience. This position requires a dynamic professional who is not only adept at digital marketing but also has the aptitude to leverage our CRM for business transformation initiatives.
Key Responsibilities
Marketing Strategy & Execution (70% of Role)
* Website Management & SEO:
* Oversee site updates, SEO optimization, and content creation that positions Efficient-IS as a leader in AV and IT services.
* Perform regular SEO audits and adapt strategies to capture high-intent B2B traffic, particularly in government and large business sectors.
* LinkedIn & Social Media:
* Design a content calendar that strengthens our LinkedIn presence, engaging a B2B audience with thought leadership, case studies, and industry insights.
* Monitor engagement metrics and adjust content strategies to maximize visibility and conversion potential.
* Email Marketing Campaigns:
* Build segmented email campaigns to engage new leads and re-engage existing clients, using CRM data to tailor messaging by audience needs.
* Use analytics to continually refine email content and improve engagement and open rates.
CRM & Business Transformation (30% of Role)
As a CRM & Operational Support Lead, your role will be integral to internal business transformation, streamlining processes to improve data accuracy, collaboration, and client service.
* CRM System Management:
* Own CRM configuration and workflow management, ensuring that client interactions, sales data, and marketing leads are captured effectively.
* Develop CRM automation rules to optimize lead nurturing, reporting, and internal data integration across departments.
* Provide training and guidance to team members to maximize CRM functionality for client-facing and internal operations.
* Business Transformation Initiatives:
* Work with senior management to map, document, and enhance internal processes, using CRM insights to identify opportunities for automation, process efficiency, and cross-functional alignment.
* Analyze CRM and marketing data to deliver actionable insights on market opportunities and client needs
